MY Resume

CONTACT

linkedin.com/in/mattsmerrill
matt@mattmerrill.studio
801-389-2891

EDUCATION

ART CENTER COLLEGE OF DESIGN
BFA, Creative Direction/Advertising
Graduated with Distinction, 4.0

SKILLS

•  Creative Team Leadership
•  Creative Operations
•  Customer Audit & Research
•  Competitive Analysis
•  Brand Audit & Positioning
•  Brand Story
•  Brand Architecture Strategy
•  Beand Guidelines
•  Naming & Renaming
•  Content Strategy
•  Social Content Strategy
•  Visual Identity
•  Websites & Product Pages
•  Content Creation
•  Photography Production
•  Video Production
•  Motion Graphics Production
•  Packaging Design
•  Consumer Journey Mapping
•  Email & Promo Content
•  Go-to-Market Strategy
•  Google Advertising Content
•  Display Paid Ads
•  Social Advertising Content
•  Amazon Product Pages
•  Amazon A+ Content
•  Amazon Advertising Content

CREATIVE EXPERIENCE


Senior Director of Creative Marketing

ZAGG | May 2021 - Present

Directed the creative vision, ensuring all creative work aligned with marketing goals and met high standards of quality. Led a multidisciplinary team to deliver creative work on time and within approved budget.

  • Developed brand guides and style guides to establish brand platforms and strategy.

  • Created full-funnel product marketing campaigns that increased sales and revenue.

  • Managed multiple budgets for brand imaging and production, totaling over $1 million.

  • Initiated a strategy and content mapping phase that improved campaign readiness.

  • Built a Social Media plan that increased impressions by 200% and growth by 100%.

  • Assembled a digital content creation workflow that increased productivity by 60%.

  • Implemented a zero-waste content machine, saving over $200K in production costs.

Brands: ZAGG, mophie, InvisibleShield, Gear4

Director of Creative Marketing

ZAGG | Jul 2016 - May 2021

Built ZAGG's in-house creative team within the Marketing department. Directed and managed a team of 40 creatives, providing mentorship and guidance.

  • Increased efficiencies by 40% through an in-house and remote team of professionals.

  • Managed creative operations and task assignments of over 2,000 tasks per month.

  • Conceptualized and designed a new website, resulting in a 25% increase in purchases.

  • Developed and executed creative campaigns that increased product sales by 30%.

Brands: ZAGG, InvisibleShield, Braven, IFROGZ, Halo, Altigo

Creative Director

mophie | Jul 2016 - Present

  • Led a team of 10 multi-disciplinary creatives, resulting in a 60% increase in product.

  • Developed product category campaigns that resulted in a 40% increase in efficiencies.

  • Conceptualized and executed multiple product launches in collaboration with Apple.

  • Increased in-channel sales by 20% with updated packaging layout and structure designs.

  • Product Categories: Wireless Charging, Portable Power, Cables & Accessories

Founder, Creative Director

Graphiq Studios | Aug 2007 - Jun 2016

  • Built a design studio from 1 client to a list of some of the world’s top brands.

  • Increased yearly revenue from branding, design, video, and campaign services.

  • Managed agency budgets, increasing profitability and revenue by 35% YoY.

  • Prepared and presented client presentations for projects with a 90% close rate.

Accounts: Cabela’s, Gander Mountain, Cruise America, Excel Energy, Xirrus

Senior Art Director

The Richards Group | Jul 2001 - Jul 2007

  • Responsible for the ideation to execution of commercials and print advertisements.

  • Ensured a consistent visual brand and messaging experience across every touchpoint.

  • Organized and presented all creative materials for internal and client presentations.

  • Managed designers, illustrators, photographers, producers, editors, and film directors.

Accounts: Home Depot, Nokia, AT&T, Atlantis Resorts, Pep Boys, Red Lobster, Go Rving